Helping you live your best financial life.
Real financial guidance for real people — in Madison and anywhere virtually.
Real financial guidance for real people — in Madison and anywhere virtually.
★★★★★
Working with Alex has been a great experience. His guidance is thoughtful, personalized, and easy to understand. He breaks down complex financial concepts in a clear way and always make sure I know exactly why certain decisions are being made. I trust him completely and highly recommend his services.
- Lori B. 1
Schedule a free 30-minute intro call. We’ll learn about your situation, answer your questions, and figure out together whether we’re a good fit. No pressure, no pitch.
If we move forward, we dig into the details — your goals, income, expenses, assets, and timeline. Then we build a clear, personalized financial plan that covers all six planning areas relevant to you.
Life changes. Your plan should too. We meet regularly via video call to review progress, adjust your strategy, and make sure you’re always moving in the right direction.
Your money should support the life you want to lead, not the other way around. We provide the kind of comprehensive, coordinated planning that used to be reserved for the wealthy, covering six key areas:
Retirement & Financial Planning
Investment Management
Estate Planning
Cash Flow Management
Tax Planning
Insurance Planning
Whether you’re just starting or approaching retirement, we build a strategy around your goals, not your account balance.
No. We believe everyone deserves access to quality financial planning, which is why we offer flat-fee financial planning with no asset minimums. You pay for the planning work itself, not a percentage of what you have. If you’ve ever felt like advisors weren’t interested in working with you, that ends here.
Yes — Alex operates as a fiduciary in all advisory relationships. That means we are legally and ethically required to act in your best interest, not ours. No hidden commissions, no products pushed for profit. Just advice you can trust.
Yes. We work with clients virtually across the country. Meetings can be conducted via video call, and our planning process is fully designed for remote collaboration. If you have a reliable internet connection, location is no barrier.
We keep it transparent and simple. Financial planning services are offered on a flat-fee basis — a straightforward, agreed-upon fee for the planning work we do together, with no asset minimums.
For clients who want us to manage their investments directly, that service is priced as a percentage of assets under advisement, with a minimum of $1,000 in investable assets to get started. Planning fees may be waived with investment management services.
Many clients do both. We’ll walk you through what makes sense for your situation before you commit to anything.
We believe in time in the market, not timing the market. That means evidence-based, long-term strategies built around your individual risk tolerance, time horizon, and goals — not speculative trends or product-of-the-month thinking.
More than you might think is within reach, even early on. We focus on building a solid emergency fund, maximizing retirement contributions, tackling debt strategically, and starting to invest in a way that lets compounding work in your favor. The earlier you start, the less hard your money has to work later.
This is one of our specialties. We help you map out your income sources (Social Security, pensions, investments, etc.), build a sustainable withdrawal strategy, and plan for healthcare costs and tax efficiency in retirement. The goal is a retirement you can actually live comfortably in, without second-guessing every spending decision.